Back in the golden days of SEO, you could slap up some websites with a bunch of keyword rich content and rank highly in the search engines. At that time, content was king and you didn’t need much backlinks to get a lot of visitors – even in the home based business realm. It didn’t really matter how good the content was…even trash content ranked!
As time progressed, then backlinks became popular. So instead of just ranking a page based on “on page” factors, you would have to get links to your website. Those links counted like votes. The more links you had, the easier it would be to rank.
As you can see, both of those are very easy to do and you can manipulate the search engines to get traffic to your home business. Of course, that’s not what Google or Matt Cutts (a distinguished engineer at Google) would like to see. They want things to be truly organic … where things just happen naturally.
When you’re running a home business and you want to actively do something to get visitors to your website using the search engines, it’s all about search engine manipulation…right? If you just wait for traffic to come to you, then you’re not doing SEO.
Things have evolved! If you’re using SEO, you have to make a switch! Check out this Google Penguin article from Yaron Galai at Adage.com. You’ll learn how online publishing has changed and more about the New SEO rules…
How Google’s ‘Penguin’ Update Will Change Publishing, for the Better
Shifts by Google Mean Content Will Once Again Be King in Publishing
Over the past decade, the publishing industry been swinging on a pendulum created by the effects of search engine optimization (SEO). In the old, primarily print days, the most successful publishers were those that could produce great content for a specific audience and keep that audience engaged via subscriptions or at the newsstands. More recently, the kings of publishing were those that could best engage web crawlers and monetize their sites through a windfall of free search traffic. The focus has been less on creating great content and engaging readers than on producing lots of words on lots of pages to engage web crawlers.
But there is a silver lining to all of this. With last year’s Panda release, and the more recent Penguin release, Google is going to flip SEO on its head. If Old SEO enabled some to fool a crawler into indexing borderline junk content to get high rankings, New SEO looks likely to take any notion of fooling anyone out of the equation.
To read more, click here
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